Free Tool Social Media Content Audit Find out exactly which type of content works best for your business — in under 5 minutes. Enter data from your last 10 posts and we'll show you what's worth doing more of.
Step 1 — your details
Which platform are you auditing? Choose the social media account you want to analyse
Your business name (optional) Just so your results feel personal to you
Step 2 — enter your last 10 posts

Where to find these numbers on each platform

InstagramOpen each post → tap the three dots (⋯) → tap "View Insights". You'll see Reach, Likes, Comments, Shares (called Sends), and Saves.
FacebookGo to your Page → click a post → click "See post insights" below it. Look for Reach and Engagement (Likes, Comments, Shares).
LinkedInGo to your profile or company page → click the impressions number below a post. You'll see Reactions, Comments, and Reposts (Shares).
TikTokGo to your profile → tap a video → tap the Share arrow → tap "Analytics". You'll see Views (your Reach), Likes, Comments, and Shares.

Your data never leaves your browser. Nothing is stored or sent anywhere.

Please fill in at least 2 posts. Each post needs a type selected and a Reach / Views number greater than zero.
Performance by content type
Key numbers
All posts — ranked by engagement rate
How we calculate engagement rate: We weight each interaction by how much the algorithm values it — shares count 4×, saves 2×, comments 3×, and likes 1×. We divide by reach and multiply by 100 to give a percentage. This gives a truer picture than just counting likes.