Your brand is sending signals to potential customers whether you intend it to or not.

In this session we'll look at how inconsistency, mismatched visuals and unclear messaging quietly repel the clients you want and attract the ones who haggle. Bring your Instagram, your website and anything printed. We'll do a live brand consistency check together.

What you’ll learn in this workshop:

• How to identify what branding elements speak to your customers without trial and error

• How inconsistency, amateur visuals, or mismatched messaging quietly pushes away customers

• What brand guidelines are and why you need them

• How to communicate your brand when working with partners or events